RM Equity Partners Acquires Digital Heaven

RM Equity Partners (RMEP) has acquired all shares of Digital Heaven GmbH. The Swiss e-commerce company operates two online shops for vapes and e-cigarettes: shisha-heaven.ch and vape-schweiz.ch. With RMEP as its partner, Digital Heaven aims to further develop its business and strengthen its market position.

Through its online shops, Digital Heaven serves more than 100,000 customers in Switzerland and Liechtenstein from its own warehouse in Illnau. Together, the shops have collected more than 17,000 customer reviews, underscoring their high quality of service.

With this acquisition, RMEP expands its direct-to-consumer activities. Online consumer goods retail complements the online marketplaces and consumer apps in the existing portfolio.

“Digital Heaven has built an e-commerce company that stands out in a highly regulated market through excellent service quality and a carefully curated product range. We see great potential to build on this foundation and develop the business in a targeted way. We look forward to leading Digital Heaven into its next growth phase together with the team,” says Eugen B. Russ, Managing Partner of RM Equity Partners.

“After a careful evaluation, we chose RMEP. We share a similar understanding of entrepreneurship: short decision-making paths, flat hierarchies, and a clear focus on the needs of our customers. Together, we are creating a strong foundation to develop Digital Heaven further in a dynamic market environment. We will also continue to rely on the proven collaboration with our suppliers and business partners,” says the founding team of Digital Heaven.

With RMEP’s support, Digital Heaven plans to systematically expand its online shops, product range, logistics, and customer service. The three founders will personally accompany the handover to the new management team and remain connected to the company at a strategic level, preserving the established company culture, strategic know-how, and many years of industry experience.